t is here that risk-aversion often hinders progress. Leaders who hold on to customer cohorts which rob their teams of time and effort with little ROI, are not doing anyone any favours. Sure, some customers can be nurtured into a deeper relationship throughout the customer life-cycle and brought on-board with the purpose of converting these to higher value customers.Read More
Gantt charts alone do not deliver. In my interview with Matthew Henry, a project manager in the nuclear industry, I explore how the ability to lead other leaders and communicate direction and vision impact project delivery.
Leadership has always been an interesting topic. Often, however, people associate position with leadership. What is your take on this?
It’s true that people equate position with leadership, but that it doesn’t have to be that way…Read More
Zeitgeist for Young Professionals offers 10 hours of FREE mentoring and coaching. It is a Cumbria-wide programme and is open to students in their last year of studies of Public Relations, Marketing or Communication and those who are in their first two years of a related professional career. Zeitgeist 4YP is designed to help young professionals think more strategically about marketing communication and their own careers. Participants will be required to develop a communications strategy for a topic of their choice as part of the programme. Two mentorships are offered each year.Read More
…Thirdly: identify or grow vision champions in the organisation. Challenge them regularly to identify, develop and measure opportunities in the organisation as well as the market that will help your team achieve the vision. Help them get off the merry-go-round of lack of direction.
Fourthly: Count the cost of not being clear. Review departmental business plans, assess these against your organisational goals and vision. Do not let teams loose until you are satisfied that the direction they are taking is in line with the overall direction. Evaluate and adjust ongoingly and compare cost savings and earnings across the organisation and cut activities which do not serve the vision. Here is your greatest cost-saving.Read More
Communication has to take on the form of a constant when delivering stakeholder engagement strategies. It must include careful and ongoing listening, generous and engaging outward communication and ongoing evaluation of content delivered on both sides. Relationships - strong relationships - can only be formed and nurtured through active, interactive and ongoing communication. Leaders, organisations and communications professionals must be in it for the long-term. There is no second best approach, no magic bullet. Stakeholder engagement is hard work. The results will speak for themselves.Read More
“Don´t tell my mother that I´m working in the field of public relations, rather tell her, I´m playing the piano in a nightclub!”
It’s about understanding the logic of digitally constituted environments and communities and providing ideas, strategies and tools to deal with those opportunities and threats. Therefore, we urgently need to expand our knowledge and know-how of the communicative process.
This might also bring about the overdue change and repositioning of Public relations as a crucial management function within the organisation.Read More
With the onslaught of messaging via emails, social media, the press and the communities around us, it can be difficult for leaders to keep a clear mind, stay focused, communicate well and deliver the performance required of them. Much is written about mental health and the need for self-care. And while not reducing these needs to any form of insignificance, it is also true that often, simple steps can help avoid a downward spiral.Read More
Zeitgeist Communication supported the planning application for this £10m development project through strategic communications planning, Public Relations support and ongoing Media Relations, including social media and event app communication.
Media coverage extended across the North West of the UK with weekly print and online coverage. National media and TV media coverage was also created and resulted in positive audience interaction locally, among national supporters and on social media. - Key to the ongoing communications process was an integrated communications strategy and a strong community focus.Read More
Zeitgeist Communication provided Public Relations and Communications Strategy consultancy for this project and we are delighted at the outcome. A lot of work has gone into working closely with the charity’s local community and stakeholders. Plans were adapted to ensure that the technical, environmental, noise and flood requirements are met as well as to ensure that the site will be of benefit to both the local community as well as to the organisation’s supporters. A constant flow of information to stakeholders and media created transparency and also opportunity for dialogue.Read More
The question we need to ask is whether this revolution matters to us all? To business, to not-for-profits, to individuals and careers?
In my interview with Richard Askew from Armstrong Watson we ask in which way the 4th Industrial Revolution is impacting and shaping this renowned 150-year old business of accountants and financial advisers:Read More
Let’s be clear. Strategy is not a ‘nice-to-have’. It is not a ‘will fit it in when I can’. It is the essence of good business. It meets leadership’s responsibility to deliver the best outcome, to show excellent financial management and outstanding human resourcing. Strategy lays the foundations for product development, change management and marketing campaigns.Read More
…while social media and e-marketing often does need to be incorporated into a charity’s communication mix, one cannot underestimate the importance of traditional forms of communication, in particular, direct (postal) mail. The importance lies not only in the age bracket of our addressees, but in the distinctly more appealing nature of tangible letters.Read More
At present, blockchain is still a somewhat vague concept to the majority of business owners. Yet, it is a development worth keeping an eye on. More information is becoming available to help us understand its benefits and pitfalls.
As a communications consultancy, we are always looking out for good examples of business communication.
Here two examples of excellent communication on the concepts around blockchain:Read More
Today’s pick comes from an unlikely source - or is it that unlikely? Jeffrey Archer, well-known author has partnered with Cancer Research this year to produce some beautiful Christmas cards, not just in design, but in copy. He reflects on Christ’s life and His claim to be the Son of God. Archer does this in an engaging, contemporary way and the result is stunning. Lord Archer has donated all profits from the card to Cancer Research UK. He read ‘The Son of God’ text for the first time at their carol concert at St Mary’s Marylebone in London this Wednesday gone by.Read More