Event Communication 101 - Mind mapping
As we look at some of the key communication steps for events over the next fews weeks, today's blog post focuses on mind maps and how to use these in the planning process.
When planning out event communication split out the following three (main) phases:
1. Pre-event communication
2. During event communication
3. Post event communication.
Then, before putting the finer detail on an event project management tool, it is extremely helpful to map out the broad communication steps against key audiences via a mind map and to split this map out against these three stages.
The mind map will serve as a visual aid to create a full picture of the various steps needed to communicate. Moving along through the planning process treat the mind map not as a finished document, bur rather as a work in progress and add items you might have forgotten initially.
Once the mind map is comprehensive, transfer items to a project management tool and assign roles, subtasks and timelines against each task. For event mangement agencies: this approach allows you to give both both your team as well as your client a visual map of all that is involved in ensuring an event is marketed well, the actual on stage and peripheral communication and post event PR will be successful.
To illustrate what this type of mind map might look like, we have captured typical pre-event communication steps in this image. We will look at on-stage comms and post event comms in one of our future posts and will see how he mind-map captures these as well.
Planning an event can be daunting, but mind-mapping can help break down what seems like an insurmountable task and provide an eagle's eye perspective, which, at the outset of any event is key.
For more information on how Zeitgeist Communication can help you with your event communication or with the development of specific communication elements such as design of collaterals or a tailored events app, contact us at email@example.com or call us on 07824 897976.