Big Data - tools for your business. Gain the customer insight you need.
"The use of big data will become a key basis of competition and growth for individual firms. From the standpoint of competitiveness and the potential capture of value, all companies need to take big data seriously." McKinsey (https://mck.co/2p69sEZ)
Market research is reaching new heights. Big Data is enabling businesses to make clearer decisions. How are you measuring data? Are you capturing customers' behaviour, using online tools to measure their online movements, preferences, likes and dislikes?
While Big Data can be expensive, the market does offer some excellent research tools to gain a deeper understanding of how we might better be able to connect with our customers.
Here two of the tools we have found offer excellent value at a variety of price commitments:
Global Web Index
Offers insights on consumer preferences across a large audience based on insights a global panel of over 22 million consumers. Free access to elements of their online portal provides basic insights and can help you get started on your data search. Full access offers excellent insight, yet at a price which will only be viable for larger organisations.
Similar Web Website analysis for any brand, quick and easy to access. In addition, useful reports across industries on a regular basis. Fantastic resource!