Posts in Public Relations Strategy
Influence v Performance: The neglected flip-side of PR professionalisation

“Don´t tell my mother that I´m working in the field of public relations, rather tell her, I´m playing the piano in a nightclub!”

It’s about understanding the logic of digitally constituted environments and communities and providing ideas, strategies and tools to deal with those opportunities and threats. Therefore, we urgently need to expand our knowledge and know-how of the communicative process.

This might also bring about the overdue change and repositioning of Public relations as a crucial management function within the organisation.

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ITV Border filming on our client's site: Bringing people together

Zeitgeist Communication supported the planning application for this £10m development project through strategic communications planning, Public Relations support and ongoing Media Relations, including social media and event app communication.

Media coverage extended across the North West of the UK with weekly print and online coverage. National media and TV media coverage was also created and resulted in positive audience interaction locally, among national supporters and on social media. - Key to the ongoing communications process was an integrated communications strategy and a strong community focus.

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Our client sees favourable vote for planning permission, Keswick's pencil factory

Zeitgeist Communication provided Public Relations and Communications Strategy consultancy for this project and we are delighted at the outcome. A lot of work has gone into working closely with the charity’s local community and stakeholders. Plans were adapted to ensure that the technical, environmental, noise and flood requirements are met as well as to ensure that the site will be of benefit to both the local community as well as to the organisation’s supporters. A constant flow of information to stakeholders and media created transparency and also opportunity for dialogue.

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Event Communication 101 - Mind mapping

The mind map will serve as a visual aid to create a full picture of the various steps needed to communicate. Moving along through the planning process treat the mind map not as a finished document, bur rather as a work in progress and add items you might have forgotten initially. 

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Public Relations: Tilling the Ground for sales, marketing and fundraising success

Public Relations prepares the ground for your business activity. 

Public Relations offers organisations the opportunity to prepare and cultivate the ground they are operating in. Working with stakeholders, ensuring there is two-way dialogue and listening to their audiences allows PR practitioners to identify, create and foster a favourable marketing environment. Can the 'facebooks' and 'Amazons' of this day and age function without PR? No. 

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