Communication has to take on the form of a constant when delivering stakeholder engagement strategies. It must include careful and ongoing listening, generous and engaging outward communication and ongoing evaluation of content delivered on both sides. Relationships - strong relationships - can only be formed and nurtured through active, interactive and ongoing communication. Leaders, organisations and communications professionals must be in it for the long-term. There is no second best approach, no magic bullet. Stakeholder engagement is hard work. The results will speak for themselves.Read More
“Don´t tell my mother that I´m working in the field of public relations, rather tell her, I´m playing the piano in a nightclub!”
It’s about understanding the logic of digitally constituted environments and communities and providing ideas, strategies and tools to deal with those opportunities and threats. Therefore, we urgently need to expand our knowledge and know-how of the communicative process.
This might also bring about the overdue change and repositioning of Public relations as a crucial management function within the organisation.Read More
Zeitgeist Communication provided Public Relations and Communications Strategy consultancy for this project and we are delighted at the outcome. A lot of work has gone into working closely with the charity’s local community and stakeholders. Plans were adapted to ensure that the technical, environmental, noise and flood requirements are met as well as to ensure that the site will be of benefit to both the local community as well as to the organisation’s supporters. A constant flow of information to stakeholders and media created transparency and also opportunity for dialogue.Read More
Public Relations prepares the ground for your business activity.
Public Relations offers organisations the opportunity to prepare and cultivate the ground they are operating in. Working with stakeholders, ensuring there is two-way dialogue and listening to their audiences allows PR practitioners to identify, create and foster a favourable marketing environment. Can the 'facebooks' and 'Amazons' of this day and age function without PR? No.Read More
esterday’s report on BBC Radio Cumbria’s morning show with Mike Zeller highlighted the fact that many new business owners – entrepreneurs – work late at night and struggle to maintain a healthy work-life balance and tend to work late at night.
This is, in principle, correct. However, many entrepreneurs actually choose to work and send emails later in the evening. The reason for this often is their ability to structure their day around their family and lifestyle.Read More