Posts tagged Strategy
Launching Zeitgeist 4YP - Mentorship programme for Young Professionals!

Zeitgeist for Young Professionals offers 10 hours of FREE mentoring and coaching. It is a Cumbria-wide programme and is open to students in their last year of studies of Public Relations, Marketing or Communication and those who are in their first two years of a related professional career.  Zeitgeist 4YP is designed to help young professionals think more strategically about marketing communication and their own careers. Participants will be required to develop a communications strategy for a topic of their choice as part of the programme. Two mentorships are offered each year.

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Our client sees favourable vote for planning permission, Keswick's pencil factory

Zeitgeist Communication provided Public Relations and Communications Strategy consultancy for this project and we are delighted at the outcome. A lot of work has gone into working closely with the charity’s local community and stakeholders. Plans were adapted to ensure that the technical, environmental, noise and flood requirements are met as well as to ensure that the site will be of benefit to both the local community as well as to the organisation’s supporters. A constant flow of information to stakeholders and media created transparency and also opportunity for dialogue.

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Businesses and charities who fail to strategise – fail.

Let’s be clear. Strategy is not a ‘nice-to-have’. It is not a ‘will fit it in when I can’. It is the essence of good business. It meets leadership’s responsibility to deliver the best outcome, to show excellent financial management and outstanding human resourcing. Strategy lays the foundations for product development, change management and marketing campaigns.

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Public Relations: Tilling the Ground for sales, marketing and fundraising success

Public Relations prepares the ground for your business activity. 

Public Relations offers organisations the opportunity to prepare and cultivate the ground they are operating in. Working with stakeholders, ensuring there is two-way dialogue and listening to their audiences allows PR practitioners to identify, create and foster a favourable marketing environment. Can the 'facebooks' and 'Amazons' of this day and age function without PR? No. 

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